To tier or not to tier?

26 September 2019

“To tier or not to tier” by Puseletso Mompei features Truth’s Ros Netto in the Sunday Times Loyalty & Rewards Supplement, 22 September 2019. How valuable are tiers to customers? What are the real benefits or drawbacks when it comes…

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“Rewarding outside the box” by Beth Amato

26 September 2019

“Rewarding outside the box” by Beth Amato features Truth in the Sunday Times Loyalty & Rewards Supplement, 22 September 2019  “Rewarding outside the box” explores different ways brands are thinking of the box to offer experiential rewards to entice and…

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New directions in Loyalty

26 September 2019

“New directions” by Mpho Lukoto  features the Truth & BrandMapp Whitepaper in the Sunday Times Loyalty & Rewards Supplement, 22 September 2019.  See the original article featured in the Sunday Times by clicking on the below link: ST Loyalty &…

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Improving and leveraging brand & loyalty reputation

26 September 2019

“Improving and leveraging brand reputation” by Thando Pato features Truth’s Amanda Cromhout in the Sunday Times Loyalty & Rewards Supplement, 22 September 2019. Rewards programmes are popular among South African consumers but how can they help improve and leverage a…

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Now Trending in Loyalty

26 September 2019

“Now Trending” by Beth Amato features Truth’s Ros Netto in the Sunday Times Loyalty & Rewards Supplement, 22 September 2019. “Today’s loyalty programme members want things to be easy, convenient and personalised as possible. Innovations such as integrated payment and…

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“The test of time” – the evolution of loyalty in South Africa

26 September 2019

“The test of time” by Caryn Gootkin features Truth’s Amanda Cromhout in the Sunday Times Loyalty & Rewards Supplement, 22 September 2019. “The test of time” takes a look at how programmes in South Africa have evolved over time. This…

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How to reap the benefits from your loyalty programmes. Truth featured in the April edition of Fairlady magazine

8 April 2019

Did you know that each of us belongs to an average of six loyalty programmes? Truth talks to Eulogi Rheeder from Fairlady about loyalty programmes in the South African market and how to reap the most from them as consumers.  

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Retailers cashing in on customer loyalty. Financial Mail interviews Truth about retail loyalty programmes in SA.

5 April 2019

Retailers cashing in on customer loyalty More and more consumers are buying into the idea of loyalty programmes — and it’s paying off for retailers in terms of valuable information, as well as increased revenues by LARRY CLAASEN Stella Fermor and…

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