Amanda Cromhout discusses loyalty point redemption Talk Radio 702

18 August 2017

In case you missed Truth CEO, Amanda Cromhout, interviewed on Talk Radio 702. Chatting to Azania Mosaka, all things loyalty and points redemption in South Africa were discussed. Listen to the full interview below:

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Times Live loyalty article features Truth Whitepaper

3 August 2017

Times Live loyalty article: Loyalty cards surge as hard times bite People are going mad for loyalty programmes whose cash-back and discount benefits are helping to reduce the sting of hard times Data show that millions of consumers are using…

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Business Day loyalty feature refers to Truth on rewards redemption

2 August 2017

Business Day loyalty article: Loyalty schemes used for everything from paying for dates to buying vital meds Millions of South Africans have come to depend heavily on loyalty programmes‚ many using their points to buy essentials — groceries‚ pre-paid electricity…

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Tech Financials features the Truth Whitepaper & CEO, Amanda Cromhout

13 July 2017

Times are financially tough for many South Africans, making special offers and opportunities to save more appealing than ever. So why is it that SA’s ‘big four’ retail banks are sitting with more than R2 billion in unspent loyalty points?…

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Truth features in FlyBlue magazine

30 March 2017

Truth is proud to have had our Whitepaper featured in FlyBlue Magazine. See the full feature below:

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South Africans love their loyalty programmes, interview with Bruce Whitfield

8 December 2016

Amanda Cromhout discusses South African’s growing appetite for loyalty programmes with The Money Show’s Bruce Whitfield. “Truth is a consultancy that specialises in loyalty programme development. It recently released findings after questioning 27 446 respondents regarding loyalty programmes. It found that…

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Amanda Cromhout discusses the Truth Loyalty Whitepaper on Classic FM

8 December 2016

In case you missed Truth CEO, Amanda Cromhout chat about all things loyalty and our latest Whitepaper on Classic FM. Listen to the full podcast here:

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Business Live features the Truth Loyalty Whitepaper

8 December 2016

Amanda Cromhout, founder and CEO of Truth, said SA there had been rapid growth in loyalty programmes available to customers in SA across almost every industry sector. “More recently we’ve seen a number of brands really up their loyalty game…

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