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What is a coalition programme?

There are so many confused customers and loyalty brand managers out there, not really understanding what a coalition loyalty programme is, so we thought it would be worthwhile trying to best explain it. The truth is, we could repeat what several chapters of exceptionally well written journals say to outline all the different types of…

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Who says LOYALTY DOESN’T PAY??

So many articles were written last year, making reference to the fact that Loyalty doesn’t pay.  So many radio interviews, one of which I was part of, on Bruce Whitfield’s Money Show, were questioning whether loyalty pays. You know what……..it does !!!  I am not saying that because I am loyalty professional or simply to…

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Get innovative, or get left behind!

Last month, 8 innovative companies were recognised for their pristine efforts in loyalty…I’m talking the Annual Colloquy Loyalty Awards.  Not only do these awards recognise innovation & creativity in loyalty but also salute their overall contribution to the ever expanding loyalty industry. The expansion of loyalty programmes both internationally and locally has made the loyalty…

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Acquisition stats are so passé!

Hooray! You have 20 million loyalty members! But how many of them are active and what does this mean for your business? Colloquy release a consolidated annual report of loyalty activity in USA called The Loyalty Census. Each year they analyse membership growth and factors attributing to this growth. This year’s census saw a massive…

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MySchool comes out tops at International Loyalty Awards

The Loyalty Awards recognize excellence, innovation and best practice in the loyalty industry across Europe, the Middle East and for the first time this year, Africa. The event is hosted by Loyalty Magazine and  their key sponsor Aimia.  Homegrown CSR loyalty programme, MySchool MyVillage MyPlanet has won the ‘Best Corporate Social Responsibility Initiative Linked to…

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Netprophet – where great entrepreneurs in digital come together

Highlights from Netprophet Conference in May The recent Netprohet conference proved once again that anyone can have a dream and turn it into a reality. Netprophet brings together a group of entrepreneurial leaders in digital marketing space from South Africa and around the globe. These entrepreneurs share their success stories with you detailing how their…

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Is this the end of value segmentation as we know it?

It strikes me that at times we, as marketers look to focus our budgets and efforts to retain our most valuable customers.  We also strive to increase engagement and spend from the group of customers showing the most potential to increase their future spend with our business.  But are we missing a trick by not…

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Does your culture eat, sleep, drink customer?

Culture shapes the norms within an organisation and drives the way things get done both behaviourally and systematically. Many organisations forget this when trying to implement a new strategy into the business. This is particularly relevant when implementing a new loyalty strategy to drive a new loyalty programme for the business. There is no single…

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