Truth online loyalty course

Truth’s 6-week online course in loyalty provides you with an in-depth understanding of the global loyalty industry & best practice in order for you to build a compelling loyalty programme for your business.

Course duration:

21 February 2019 – 4 April 2019

Price:

R7999.99 (Excl. VAT)

Course length & delivery:

6 weeks via Truth’s online education portal

Group bookings:

to enquire email info@truth.co.za

Course Overview

Module 1: Introduction to loyalty

Module 1 provides you with a strategic overview of loyalty. We kick off by delving into the evolution of
loyalty, understanding where loyalty is today and demystify commonly confused customer loyalty
terminologies. We also discuss the importance of customer data insight and how it is applied using the
“Iceberg Effect”.

Module 2: The South African loyalty landscape

In this module, we discuss how loyalty has grown in the South African context and how key factors such
as age, gender and income impact loyalty usage. We explore the nuances between men and women and
their attitude towards loyalty as well as look at the most used loyalty programmes in South Africa.

Module 3: Loyalty strategy and design considerations

When it comes to designing a compelling loyalty programme, no one size fits all. One has to consider all
the options that best meet the needs of your customers, as well as, your strategic business objectives.
We share our 7-step process to designing a loyalty programme and unpack key success criteria when
evaluating your loyalty strategy by providing, in detail, the pros & cons and dos & don’ts of different
programme options.

Module 4: The importance of data & how to use it

Quality data analysis results in a better understanding of your customers and a better structure of your
customer data, so that your business can extract actionable insights and benefit from more effective
engagement with customers. We help you understand the role of customer centric retailing & how to
best make use of your current customer data by understanding key segmentation models and how to
apply them.

Module 5: Commercial considerations for loyalty

A loyalty programme business case ensures that the programme is financially viable for the business in
the long-term. In this module, we will share our expertise on some of the key assumptions and inputs
required to create a loyalty business case.

Module 6: Creating a customer-led engagement plan

At Truth, we have created a simple model to help you transition from a product-led to a customer-led
communication CRM approach. This will enable you to develop and deliver a full customer engagement
/ communications plan to build customer relationships and support the loyalty programme on an ongoing
basis.

The Truth loyalty course really helped me grasp the fundamental basics of managing our loyalty programme better. It is excellent value and manageable, whilst challenging, to do over the six week period.

Financial Services Executive

Who should enrol?

The course is aimed at CRM and Loyalty managers, advertising agency strategists or account managers, marketing teams, loyalty service providers and students studying marketing or business.

Course format:

We incorporate compelling global loyalty case studies to bring to life strategies and theories enabling course participants to simplify the relatively complex world of loyalty and CRM. The format of the course is all online and remote whereby learners log in and access course materials on a weekly basis. Modules consist of online content including theory, practical examples, videos, podcasts, case studies, templates and other downloads.

Assignments are marked by our team and results are sent back to learners.

This course runs for 6 weeks online. Modules become available every week, together with a weekly assignment.

Course delivery:

You have 1 week to complete each module and submit its corresponding assignment. We’ve purposefully done this for those working full-time to run through each module’s content and assignment over weekends (if preferred).

Alternatively, we recommend setting aside 2-3 evenings a week to complete each module and its corresponding assignment. Each module varies in terms of duration as some require more time to complete longer, written assignments.

Next available course date:

21 February 2019

Truth online loyalty course