Episode 2: Factors influencing loyalty usage

Why don’t South Africans use loyalty programmes?

For the past few years, we have seen the percentage of South African consumers who do not use loyalty programmes change from 33% in 2015 to 28% in 2019. We need to understand the reasons why those consumers do not use loyalty. It is a relatively small proportion versus those who do use loyalty programmes, but even so, we would like to deep dive into this issue. So we asked the question this year: “why don’t you?” to the 28% of respondents who stated, “I don’t use loyalty programmes.”

In this episode, Amanda Cromhout unpacks the factors influencing loyalty usage in South Africa.

To download the 2019/20 Truth & BrandMapp Loyalty Landscape Whitepaper simply click here.

Happy listening!