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The Truth behind Loyalty
podcast series
Hosted by Amanda Cromhout

The Truth behind Loyalty is a knowledge-sharing series of podcasts, where Amanda Cromhout, founder and CEO of Truth shares her 25+ years of experience and learnings in the field of loyalty & CRM. This series is aimed at all professionals working in loyalty and marketing.



Episode 4: Benefits most enjoyed by South African consumers

Every year, we seek to truly understand what South African consumers really want from loyalty programmes in terms of the benefits they have to offer. Whilst some results remain the same year on year, such as cashback consistently being the…

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Episode 3: Most used loyalty programmes in South Africa

Which is South Africa’s most used loyalty programme and which loyalty programme can South Africans not live without? Over the past 5 years, the Truth & BrandMapp Loyalty Landscape Whitepaper has provided readers with insights into the most used loyalty…

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Episode 2: Factors influencing loyalty usage

Why don’t South Africans use loyalty programmes? For the past few years, we have seen the percentage of South African consumers who do not use loyalty programmes change from 33% in 2015 to 28% in 2019. We need to understand…

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