What differences are there in loyalty programme usage between men and women?

It may not be surprising to see that women are members of more loyalty programmes than men, and that the type of loyalty programmes they belong to are skewed towards grocery and clothing, versus men who seem to gravitate towards the ‘financial’ loyalty offerings. On average, women are members of 5.7 different programmes vs. men who are members of 4.3.

In an article published by Business Day on 12 May, Amanda Cromhout, CEO of Truth, shares insights on the key differences between men and women when it comes to loyalty programme usage.

Read the full article here: