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Truth expands its global presence

2019 sees Truth expand its borders, offering loyalty & CRM consultancy & training solutions in New Zealand, Indonesia, Mauritius, the United Kingdom and into Africa.

Truth is South Africa’s leading loyalty & CRM consulting company, who have delivered loyalty programmes and customer centricity strategies for many of South Africa’s best-known brands.

Truth has successfully delivered loyalty services globally, with 2019 plans of entering the U.K. & Germany.

“Our international footprint for consultancy services & conference speaking now spans USA, New Zealand, Europe, Africa, Mauritius and Asia. We believe Truth is at the forefront of loyalty strategy & education and are excited to embrace new markets.”
Amanda Cromhout, CEO, Truth

Founder & CEO, Amanda Cromhout’s extensive experience in the field of loyalty & CRM has put Truth at the forefront of the loyalty industry.

She spent 11 years at British Airways, leading sales & marketing teams across UK, Africa, Middle East & Asia. She has also spearheaded the Customer (CRM) division at Woolworths, South Africa.

Amanda is also a judge at the well-established Loyalty Magazine Awards (UK & global).

Truth’s expansion includes:

  1. Truth’s consultancy

We have proudly delivered our loyalty services in Ghana, Kenya, Indonesia, Mauritius and the United Kingdom.

  1. Truth’s Customer Academy

Truth’s Customer Academy is the gateway to enhanced loyalty & CRM education. After the successful launch of their online 6-week course in South Africa in November 2017, Truth saw an opportunity to offer the course in a new market, launching in New Zealand in November 2018. The online course is now available in 4 countries with plans for additional ventures in 2019.

Through interactive workshops, internship & mentorship programmes and online courses, we have proudly helped upskill and inform CRM and Loyalty managers, advertising agency strategists, marketing teams and loyalty service providers (anyone in the loyalty industry ecosystem) about the core fundamentals of loyalty. We incorporate compelling global case studies to bring to life strategies and theories to help the industry simplify the relatively complex world of loyalty and CRM.

“If Truth asked me the NPS question, regarding recommending this course to colleagues, I would choose an 11. For anyone wanting to learn about or refine their current skillset in loyalty, rewards and loyalty programmes, I would certainly urge you to sign up. Four colleagues and I signed up and it was challenging, yet so satisfying. We have been delighted as clients. I’ve learnt that if you want to become an expert, learn from the best.”
Natasha Doren, Client Experience Lead, Momentum Multiply

  1. Truth’s International keynote speaking

Amanda is invited to speak, professionally, as a keynote speaker and thought-leader in her field, both in South Africa and internationally. Amanda has had the privilege of speaking at world class conferences including Loyalty World, USA, CRMC in Chicago & IGDS in Milan, New York, Kuala Lumpur and now in Istanbul in March 2019.

“Thank you again for sharing your time and expertise at our event. We fully recognize that we could not receive such positive feedback from the delegates without the outstanding presentations provided by seasoned and passionate professionals, like you.”
Werner Studer, Executive Director, Intercontinental Group of Department Stores (IGDS)

For all your loyalty, CRM and customer strategy requirements, contact the experienced team of loyalty & CRM professionals at Truth, based in Cape Town.

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