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Loyalty programmes hit youth sweet spot by IT-online

More and more South Africans are using loyalty programmes than in 2015 and the biggest growth (at 13%) can be seen among the younger population (under 25 years of age), among those with a household income of R20,000 or less (up 9.5%) and among men (up 7%).

This is according to the second edition of the 2016 Truth Loyalty Whitepaper, the most comprehensive snapshot of the current state of loyalty in South Africa.

South Africa has seen rapid growth of loyalty programmes available to customers across almost every industry sector. So the 6% growth in customers who say they are using loyalty programmes more than they did in 2015 is perhaps not surprising.

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Ros Siddle

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