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Let’s Talk Loyalty #527: Understanding Loyalty in Europe 2.0

This Let’s Talk Loyalty podcast talks to three deeply experienced professionals about the whitepaper – Understanding Loyalty in Europe 2.0. Amanda Cromhout talks to Charlie Hills, Chief Strategy Officer and Abigayle Blanshard, Senior Strategist, both from MandoConnect. They are accompanied by Nick Fishbourne, Group Account Director of YouGov.

The whitepaper covers 24 European countries and proves that Europe is not a homogenous loyalty market.

Three key highlights are that loyalty is playing an important role in today’s cost of living crisis, customers are begging brands to build emotional connections and finally that there is a distinct rise in gamification within loyalty technology across European loyalty programmes.

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