Let’s Talk Loyalty #467: Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand

Dean Kowarski, Global CEO of Virgin Active, shares incredible insights about Virgin Active.

Virgin Active has launched its Rewards programme, firstly in South Africa in 2023; its roll out plans are UK and Italy in 2024 and APAC for 2025.

In this podcast, Dean talks about single view of customer/member, retention, customer lifetime value, emotional loyalty, real-time view of member data and personalisation.

Dean’s leadership is driving a quest to ‘improve people’s lives through wellness’; wellness created from the merger of a fitness brand (Virgin Active) and a nutrition brand (Kauai).

Listen here: