Let’s Talk Loyalty: #353: Using Enterprise-Wide Data To Change The Business Of Retail

In this episode Amanda interviews Richard Schenker, the Founder & Chief Customer Engagement Officer of  Loyal Strategy Consulting. Richard is a seasoned loyalty executive who talks with experience about Enterprise-wide data utilisation (EWDU).

Amanda and Richard debate the difference between EWDU and customer-centric retailing and the interview reveals many aspects of EWDU in the retail environment.

Listen here:

https://podcasters.spotify.com/pod/show/letstalkloyalty/episodes/353-Using-Enterprise-Wide-Data-To-Change-The-Business-Of-Retailing-e1v3m1t/a-a9f8c63