Let’s Talk Loyalty: #341: Matahari Rewards, Indonesia’s Biggest Retail Loyalty Programme Reinvents Itself

In this episode Amanda interviews Tjhai A Eng, Head of Marketing & Loyalty at Matahari Department Stores in Indonesia.

Matahari is the biggest department store chain in this vast country and its rewards programme is also the country’s biggest retail programme.

A Eng shares the KPI performance of the programme and how top executive management buy-in is key to its success. A lesson for all of us.