Let’s Talk Loyalty: #311: Loyalty Leadership In a Crisis

This episode features Cecile Henry, the IBL Group Loyalty Manager. She manages called wiiv rewards, Wiiv rewards is a multi-award winning loyalty programme, despite only being 3 years old, having launched in 2019. However, today’s show is not about the programme per se nor its awards, but it is about how Cecile and her team turned around an immediate crisis of technology provider insolvency, with less than 24 hours notice.

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