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Let’s Talk Loyalty – #145: South African Consumer Loyalty Insights 2021

South African consumers who engage in loyalty programmes are fascinating to understand and this shows aims to help us do exactly that. Amanda Cromhout, Founder and CEO of the South African loyalty agency Truth does incredible work to identify, understand and help educate loyalty professionals around the world about this diverse market. Following a year of seismic changes in consumer behaviour due to the global pandemic, the sixth loyalty whitepaper from Truth and BrandMapp asks the key questions about what’s working in loyalty in South Africa and what’s not.

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