Improving and leveraging brand & loyalty reputation

“Improving and leveraging brand reputation” by Thando Pato features Truth’s Amanda Cromhout in the Sunday Times Loyalty & Rewards Supplement, 22 September 2019.

Rewards programmes are popular among South African consumers but how can they help improve and leverage a brands reputation?

 See the original article featured in the Sunday Times below:

ST Loyalty & Rewards_Improving and leveraging brand reputation_Thando Pato