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CapeTalk – What do South Africa’s loyalty schemes offer to consumers?

Truth’s CEO, Amanda Cromhout discusses loyalty programmes in South African with Kieno Kammies at CapeTalk. In the interview, we discuss loyalty programme usage in South Africa and talk through some of the critical factors making programmes more successful than others. We also discuss the launch of the new Checkers programme: Xtra Savings.

Listen to the interview here.