Amanda Cromhout on Moneywebb@Midday: SA’s digital potential looks good

Jeremy Maggs is the host of Moneywebb@Midday. This podcast episode feature’s Truth’s Founder and CEO, Amanda Cromhout.

In this podcast episode, Amanda chats through the fact that both female and male consumers loyalty programme usage is the same for the first time, featured in the 2023/4 Truth & BrandMapp Loyalty Whitepaper. She unpacks some of the factors that have led to this equality, what it means for loyalty programmes and many other relevant loyalty insights.

Listen here: