Biz Community: Whitepaper reveals 76% of South Africans are using loyalty schemes

Insights from the 2023/4 Truth & BrandMapp South African Loyalty whitepaper reveal that loyalty programme usage has grown from 67% in 2015 to 76% in 2023/2024 across both gender and income categories.

This article covers the most used loyalty programmes, benefits most enjoyed by consumers and an industry to watch: fuel. Read the article here.