Posts by Ros Siddle
Critical success factors to consider for your loyalty programme
What are the critical success factors to consider when evaluating your loyalty programme or creating your new programme? As part of the process to better understand what success means in loyalty, we have 10 critical success factors to bear in mind when developing a new programme or evaluating an existing one. These 10 critical success…
Read MoreTruth features in Sunday Times Loyalty & Rewards supplement 2018
Truth is proud to be featured in this year’s Sunday Times supplement: Rewards & Loyalty South Africa, released this week. The supplement covers an in-depth look into the South African loyalty landscape and the opinions of South Africa’s loyalty & CRM thought leaders. “Another reason behind changing customer demands has to do with the reality…
Read MoreIncreased redemption drives increased engagement!
It’s an age-old theory that if you create a loyalty programme on high breakage that the numbers in the business case will add up nicely. Well according to the Truth Loyalty Whitepaper 2017, you can see that this stage in loyalty programme thinking is strictly over. There is a direct correlation between loyalty programme performance and redemption…
Read MoreLoyalty usage still on the rise
If you were wondering where South African consumers stand with loyalty programmes, rest assured that the number of people signing up for loyalty programmes has continued to increase since 2015. The weak rand together with the political instability of the country has lead consumers to be very thrifty with their money and selective about where…
Read MoreSunday Times article features Truth Loyalty Whitepaper 2017
An article, published in the Sunday Times on 15 October 2017 by Wendy Knowler, features findings from the Truth Loyalty Whitepaper 2017 with quotes from Truth CEO, Amanda Cromhout. Full article:
Read MoreTruth Loyalty Whitepaper 2017 Infographic
Infographic depicting latest South African loyalty landscape data shared in Truth’s Loyalty Whitepaper 2017:
Read MoreAmanda Cromhout discusses the 2017 Truth Loyalty Whitepaper on The Money Show
In case you missed Truth CEO, Amanda Cromhout, chatting to Bruce Whitfield about all things loyalty and our latest Whitepaper on The Money Show on Thursday, 12 October. Listen to the full interview here:
Read MoreFinancial Mail Features Truth in the 2017 Rewards & Loyalty SA supplement
Truth is proud to be featured in this year’s Sunday Times | Financial Mail supplement: Rewards & Loyalty SA, which covers an in-depth look into the South African loyalty landscape and the opinions of South Africa’s loyalty & CRM thought leaders. In this feature, insights derived from our previous loyalty whitepapers (2015, 2016) are discussed.…
Read MoreAmanda Cromhout discusses loyalty point redemption Talk Radio 702
In case you missed Truth CEO, Amanda Cromhout, interviewed on Talk Radio 702. Chatting to Azania Mosaka, all things loyalty and points redemption in South Africa were discussed. Listen to the full interview below:
Read MoreTimes Live loyalty article features Truth Whitepaper
Times Live loyalty article: Loyalty cards surge as hard times bite People are going mad for loyalty programmes whose cash-back and discount benefits are helping to reduce the sting of hard times Data show that millions of consumers are using loyalty points to buy essentials such as groceries, prepaid electricity and fuel. Others save them…
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