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Truth’s CEO, Amanda Cromhout, debates if loyalty programmes are in fact evaporating?! Bruce Whitefield – host of The Money Show, recently introduced a loyalty discussion with Amanda with the question: are loyalty programmes evaporating?! Amanda shares insights gained from some of the top loyalty executives in the country on how they are boosting business through…

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Truth CEO, Amanda Cromhout, discusses new programmes that launched last year. We look at two programmes in particular, Famous Brands’ Wimpy Rewards and DSTV’s DSTV Rewards. To get greater insight into these rewards programmes we speak to Kaveer Maharaj from DSTV and Michael Emanuel from Famous Brands.

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         Air Senegal Launches their Teranga Programme in partnership with LoyaltyPlus Centurion, South Africa, 15th December 2020. Air Senegal the fast growing West African long-haul and regional airline, launches its Teranga Frequent Flyer Programme in partnership with solution provider LoyaltyPlus. With ambitions to connect the world to Senegal and West Africa, through the Dakar hub,…

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