Posts by Info Truth
Insights to Absa Advantage
Truth’s CEO, Amanda Cromhout, had the opportunity to chat live, with Christine Wu, Absa Rewards Executive on their latest programme Absa Advantage.
Read MoreAre loyalty programmes evaporating?!
Truth’s CEO, Amanda Cromhout, debates if loyalty programmes are in fact evaporating?! Bruce Whitefield – host of The Money Show, recently introduced a loyalty discussion with Amanda with the question: are loyalty programmes evaporating?! Amanda shares insights gained from some of the top loyalty executives in the country on how they are boosting business through…
Read MoreNew loyalty launches
Truth CEO, Amanda Cromhout, discusses new programmes that launched last year. We look at two programmes in particular, Famous Brands’ Wimpy Rewards and DSTV’s DSTV Rewards. To get greater insight into these rewards programmes we speak to Kaveer Maharaj from DSTV and Michael Emanuel from Famous Brands.
Read MoreAre loyalty programmes “evaporating” in a COVID-world?
Are loyalty programmes “evaporating” in a COVID-world? Truth’s CEO, Amanda Cromhout, was interviewed by Bruce Whitfield, The Money Show, about the relevance of loyalty programmes in this new world.
Read MoreAir Senegal Launches their Teranga Programme in partnership with LoyaltyPlus
Air Senegal Launches their Teranga Programme in partnership with LoyaltyPlus Centurion, South Africa, 15th December 2020. Air Senegal the fast growing West African long-haul and regional airline, launches its Teranga Frequent Flyer Programme in partnership with solution provider LoyaltyPlus. With ambitions to connect the world to Senegal and West Africa, through the Dakar hub,…
Read MoreMatt Oldham and Iain Pringle from Partner Union and New World Loyalty
Matt Oldham and Iain Pringle from Partner Union and New World Loyalty, share their methodology to measure ROI of loyalty programmes.
Read MoreDavid Slavick, Co-Founder of Ascendant Loyalty Marketing, USA
David Slavick, Co-Founder of Ascendant Loyalty Marketing, USA, shares international experience in loyalty programme partnerships.
Read MorePaula Thomas, podcast show host: Let’s Talk Loyalty
Paula Thomas, podcast show host: Let’s Talk Loyalty, takes us through her best and favourite podcast interviews about loyalty in the last year.
Read MoreAndrew Weinberg, CEO Bonsella, talks mass-market loyalty
Andrew Weinberg, CEO Bonsella, takes us through consumer behaviour in customer engagement and loyalty of mass-market shoppers.
Read MoreTruth interviews Pieter Twine, General Manager, MySchool MyVillage MyPlanet
Truth interviews Pieter Twine, General Manager for MySchool MyVillage MyPlanet on its success story. The MySchool programme is winner of the best loyalty programme ‘open’ category for the second year running at the South African Loyalty Awards, plus 2020’s winner of best community/environmental loyalty initiative.
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