Posts by Info Truth
Jay Weinberg – Ascendant Loyalty Marketing (USA)
Financial Modelling for Loyalty
Read MoreDharmesh Bhana – Nedbank
Moving Greenbacks into bank-wide loyalty programme
Read MoreMelissa Hanley – Pick n Pay
It’s our way of saying Thank you
Read MoreRoxanne Holmes – Mr Price Money
Mr Price Money’s role in customer loyalty for the Mr Price Group
Read MoreMichael Levinsohn – Legacy Lifestyle
Insights from South African coalition programme
Read MoreNick Chambers – Mobile Loyalty Technologies (UK)
Convergence of payment & loyalty
Read MorePick n Pay Smart Shopper tops the rest
It has emerged in the 2021 “Truth & BrandMapp SA Loyalty Whitepaper” that the Pick n Pay Smart Shopper is the most used loyalty programme in SA, beating the Clicks ClubCard programme into second place. Eighty percent of South Africans use the Pick n Pay’s Smart Shopper programme. Read more
Read MoreLet’s Talk Loyalty – #145: South African Consumer Loyalty Insights 2021
South African consumers who engage in loyalty programmes are fascinating to understand and this shows aims to help us do exactly that. Amanda Cromhout, Founder and CEO of the South African loyalty agency Truth does incredible work to identify, understand and help educate loyalty professionals around the world about this diverse market. Following a year…
Read MoreSA’s most popular loyalty programmes revealed for 2021
Insights from the Truth & BrandMapp 2021 South African Loyalty Whitepaper reveal that The Pick n Pay Smart Shopper programme has finally regained its position as the most used loyalty programme in South Africa, nudging the Clicks ClubCard programme into second place after three consecutive years in the top spot. Read more here
Read MoreThe Money Show: 74% of South Africans using loyalty schemes
In this podcast Bruce Interviews Truth’s CEO, Amanda Cromhout the woman behind the 6th edition of the Truth & BrandMapp 2021 South African Loyalty Whitepaper. This edition announces two thirds of the South African population using loyalty programmes.
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