Posts by Info Truth
International roundtable: How has loyalty changed due to COVID-19?
Truth’s CEO, Amanda Cromhout, is proud to be part of this international roundtable, where she discusses her views on the impact of COVID-19 on loyalty. Click here to download the whole article from The Wise Marketer.
Read MoreTruth’s blueprint for loyalty programme success.
In this webinar, our CEO, Amanda Cromhout, discusses the blueprint for loyalty programme success. We take you through 10 critical success factors to analyse your programme and we draw upon global examples to illustrate these.
Read MoreThe efficacy of loyalty programmes in South Africa
Amanda Cromhout, the CEO at Truth, presented a very different view on the efficacy of loyalty programmes in South Africa at The Nedbank IMC 2020 conference. To view the Conference paper click on the link below Conference Paper Nedbank IMC 2020
Read MoreAmanda Cromhout unpacks what frustrates consumers about loyalty programmes
In this webinar, our CEO, Amanda Cromhout, unpacks what frustrates consumers about loyalty programmes. We have the powerful insight from Consumer Journalist, Wendy Knowler through her interview with Amanda and what the South African consumers are really feeling about loyalty & rewards programmes.
Read MoreTruth webinar with Vodacom’s Executive Head of Rewards and Loyalty, Mateboho Malope
Enjoy the Truth webinar with Vodacom’s Executive Head of Rewards and Loyalty, Mateboho Malope, where Truth’s CEO Amanda Cromhout discusses the launch of VodaBucks with Mateboho. Mateboho openly shares great insights into the VodaBucks programme.
Read MoreTruth & BrandMapp Loyalty Whitepaper Webinar
In this webinar, we share with you the deep insights of consumer behaviour towards loyalty programmes in South Africa, derived from the 2019/20 Truth & BrandMapp Loyalty Whitepaper.
Read MorePower Lunch with Mpho Letsholonyane and Amanda Cromhout on Power FM
In case you missed Truth’s CEO, Amanda Cromhout, interviewed on Power FM. Chatting to Mpho Letsholonyane, on our latest findings in the Truth & BrandMapp loyalty whitepaper. https://omny.fm/shows/power-lunch/understanding-loyalty-programmes
Read MoreBizcommunity article features Truth & BrandMapp Loyalty Whitepaper 2019/20
These are SA’s favourite loyalty programmes for 2019/20 Retail loyalty programmes continue to lead the charge when it comes to loyalty programme usage in South Africa. For the third year in a row, Clicks ClubCard remains the most used loyalty programme in South Africa, with 71% of South African consumers saying they use it the most. Pick…
Read MoreBusinessTech article features Truth Loyalty Whitepaper 2019/20
An article, published by the BusinessTech website (www.businesstech.co.za) on 14 March 2020, features findings from the 2019/20 Truth & BrandMapp Loyalty Landscape Whitepaper. Full article: These are the most popular loyalty programmes in South Africa Loyalty consultancy Truth and BrandMapp have published their loyalty landscape whitepaper for 2019/2020, outlining the most popular loyalty programmes in South Africa…
Read MorePress Release: 2019/20 Truth & BrandMapp Loyalty Landscape Whitepaper launch
72% of South Africans using loyalty programmes Clicks ClubCard is the most used loyalty programme in South Africa for 3 consecutive years. Retail loyalty programmes continue to take charge when it comes to loyalty programme usage in South Africa. Clicks ClubCard has remained at the top as the most used loyalty programme with 71% of…
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