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How to build a successful loyalty programmes

Truth’s CEO, Amanda Cromhout was interviewed by Herman Manson on how to build a successful loyalty programme considering Loyalty programme usage has surged as a result of South African’s facing the pandemic and economic uncertainty. How to build rewards programmes South Africans want to join, plus how to measure their success.

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Pick n Pay Smart Shopper tops the rest

It has emerged in the 2021 “Truth & BrandMapp SA Loyalty Whitepaper” that the Pick n Pay Smart Shopper is the most used loyalty programme in SA, beating the Clicks ClubCard programme into second place. Eighty percent of South Africans use the Pick n Pay’s Smart Shopper programme. Read more

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Let’s Talk Loyalty – #145: South African Consumer Loyalty Insights 2021

South African consumers who engage in loyalty programmes are fascinating to understand and this shows aims to help us do exactly that. Amanda Cromhout, Founder and CEO of the South African loyalty agency Truth does incredible work to identify, understand and help educate loyalty professionals around the world about this diverse market. Following a year…

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SA’s most popular loyalty programmes revealed for 2021

Insights from the Truth & BrandMapp 2021 South African Loyalty Whitepaper reveal that The Pick n Pay Smart Shopper programme has finally regained its position as the most used loyalty programme in South Africa, nudging the Clicks ClubCard programme into second place after three consecutive years in the top spot. Read more here

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