Posts by Caitlyn Rootman
Times Live article features Truth & BrandMapp Loyalty Whitepaper 2018/19
Consumer journalist, Wendy Knowler, discusses findings from the latest South African Loyalty Landscape Whitepaper in an article published on Times Live on 30 October 2018. Full article: Men and women want different things when it comes to loyalty programme rewards When it comes to the benefits consumers want from a loyalty programme‚ the biggest differentiator…
Read More75% of South Africans are using loyalty programmes
Pharmacy and beauty retail is leading the charge when it comes to loyalty programmes in South Africa. Clicks Clubcard has remained at the top as the most used loyalty programme at 72%, 12% points ahead of no.2, Pick n Pay Smart Shopper at 60%. Dis-Chem Benefit Programme ranks as the third most used programme –…
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