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Best Buy share their lessons learnt on loyalty

8 October 2012

Last week I attended the “What’s hot in Rewards” webinar hosted by Loyalty 360 & Best Buy¹.   Best Buy shared their thoughts on how to leverage loyalty points for the merchandise that’s in high demand by their customers.  One of the…

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6 Trends to consider in the loyalty environment

8 August 2012

  1. Loyalty is no longer just about points Points alone do not create loyalty. Loyalty goes beyond discounts, air miles, coupons, exclusive tickets & rewards. It is all about the way we engage with our customers.      2. Understand…

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So whose side are you on?

1 August 2012

Marketers are now faced with the decision of which direct marketing medium to use in a world that is predominantly digital. Some suggest Traditional Direct Marketing is dead and Digital is the only option going forward. On the other end…

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Predict your way to higher Marketing ROI’s

13 February 2011

Ever wondered why so many of us Direct Marketing folks and CRM lovers are so confident in committing marketing spend to campaigns? It’s due to the fact that so many of the campaign responses are actually highly predictable. I call…

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Retailers take note!…………

27 August 2010

Retailers take note; Truth discusses optimum customer centricity on Biz Community Retail site.

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Too Little, too late !

5 August 2010

“Too little, too late!” My whole business is focused around customer so when I experience outstanding customer service I really do spread the word. As Jason Stewart MD of Have you Heard (an outstanding Word of Mouth Marketing agency) explains,…

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