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The untapped power of social data: The new social customer & how they impact your current marketing strategy

2 July 2013 | Comments Off on The untapped power of social data: The new social customer & how they impact your current marketing strategy

The future (very near future) of loyalty is social and mobile…this was the headline of a conference Truth attended earlier this month, hosted by Marketing Mix.In fact, global players in loyalty have already adopted mobile as a core offering in…

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MySchool comes out tops at International Loyalty Awards

2 July 2013 | Comments Off on MySchool comes out tops at International Loyalty Awards

The Loyalty Awards recognize excellence, innovation and best practice in the loyalty industry across Europe, the Middle East and for the first time this year, Africa. The event is hosted by Loyalty Magazine and  their key sponsor Aimia.  Homegrown CSR…

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Netprophet – where great entrepreneurs in digital come together

29 May 2013 | Comments Off on Netprophet – where great entrepreneurs in digital come together

Highlights from Netprophet Conference in May The recent Netprohet conference proved once again that anyone can have a dream and turn it into a reality. Netprophet brings together a group of entrepreneurial leaders in digital marketing space from South Africa…

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Turning likes into loyalty…… the ultimate prize of social engagement

28 May 2013 | Comments Off on Turning likes into loyalty…… the ultimate prize of social engagement

“Is the short term tangible ROI more valuable than the insight we gain from long term engagement with your customers and the business potential thereof?” I posed this question in a blog earlier this year (read here) and it seems…

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Is this the end of value segmentation as we know it?

10 May 2013 | Comments Off on Is this the end of value segmentation as we know it?

It strikes me that at times we, as marketers look to focus our budgets and efforts to retain our most valuable customers.  We also strive to increase engagement and spend from the group of customers showing the most potential to…

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Does your culture eat, sleep, drink customer?

30 April 2013 | Comments Off on Does your culture eat, sleep, drink customer?

Culture shapes the norms within an organisation and drives the way things get done both behaviourally and systematically. Many organisations forget this when trying to implement a new strategy into the business. This is particularly relevant when implementing a new…

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Inoculate your most profitable customers against the inevitable seduction of a competitor!

30 April 2013 | Comments Off on Inoculate your most profitable customers against the inevitable seduction of a competitor!

Sounds easy doesn’t it?!  How do you start such a strategy? Do you even know who your most profitable customers are? Typically most data led organisations understand the need to identify different segments of their customer base to drive better…

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“Listen respond, resolve…”

16 April 2013 | Comments Off on “Listen respond, resolve…”

This was highlighted by Craig Smee, Nedbank’s Head of Social Medisa Communication at the International Customer Experience World Conference (ICEW) in Johannesburg last month. “Nedbank’s social media strategy’s first two months comprised of only listening to what their customers (and/or…

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