Home / Articles / Page 3

Loyalty programmes now accessible to SMEs

5 April 2016

A few years back it was tempting to write off effective loyalty programmes for small businesses with small budgets. We have seen the demand for loyalty programme adoption by SMEs grow exponentially year on year. According to Truth’s Loyalty Whitepaper…

Read More

Truth’s 2015 Loyalty & CRM Wrap Up

3 December 2015

At the beginning of this year, we highlighted our predictions for loyalty & CRM in 2015. We shared with you how these trends have evolved over the years. In 2012, we learnt all about Big Data. In 2013, Loyalty was…

Read More

Truth shares CRM & loyatly best practice tips & trends with UCT GetSmarter

4 September 2015

Truth is proud to partner with UCT GetSmarter to provide insights to their marketing students on loyalty & CRM best practices. Truth’s Managing Director, Lisa Reid, shares her experiences and views about CRM and loyalty in South Africa. The topics…

Read More

A customer is for life, not just for Christmas

2 September 2015

Believe it or not, it’s time to start planning your communication strategy for the 2015/16 Festive season. The festive season kicks off with Halloween in October (1 month from now) and Black Friday (both growing in popularity in South Africa),…

Read More

Truth’s top trends from the Customer Experience Africa Summit

5 August 2015

Truth is proud to have been invited to speak at this year’s Customer Experience Africa Summit, hosted by Kinetic Events, in Cape Town on 22 and 23 July. Amongst the line up of great speakers were Marks & Spencer, DHL…

Read More

For long-term loyalty, connect with your customers through unexpected moments of delight

5 May 2015

Loyalty programmes have gained popularity over the past few years and it’s becoming increasingly difficult for brands to differentiate themselves. Because loyalty gives you permission to engage with customers, track their behaviour and interactions with your brand, you now have…

Read More

Shopping isn’t somewhere you go – it’s something you do!

2 March 2015

The inaugural eCommerce Africa conference in February in Cape Town was a sold out event with attendees and presenters from the best ecommerce brands and experts in the country. The attendees walked away with insights from acquisition and conversion strategies,…

Read More

Stay nimble & make loyalty trends happen

2 March 2015

In 2015, organisations need to be more agile to meet the needs of their customers It’s time to move from looking at new trends to really putting them into action to meet your customer’s expectations in real-time At the beginning…

Read More