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The Case for loyalty

Is loyalty just a fad or is it a real, strategic marketing initiative that can make a significant difference for brand and consumer? We are asked this question time and time again. We see in the Truth and BrandMapp Loyalty Whitepaper that 73% of South Africans use loyalty programmes. This is not an insignificant number. So what is all the fuss about?

Read the full article here The case for loyalty

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