Simon Susman (former Woolworths CEO) discusses the power of data
In an interview with Bruce Whitfield on Cape Talk Simon Susman, the former Woolworths CEO, discusses in this podcast how Woolworths has began to see the value in customer data.
“Woolworths has, over the past couple of years truly moved to be a customer led organisation. This meant we have driven better trading results through customer analytics-led marketing.”
To listen to the clip, click below: