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Should brands be expiring loyalty points?

An often hotly debated topic in loyalty is whether or not brands should be expiring points accumulated by members which are unredeemed.

In the below podcast, Truth discusses the opportunities and risks relating to expiring points and the different approaches brands take when expiring points (or not).

“Loyalty doesn’t have an expiration date, and your points shouldn’t either.”
 JetBlue, TrueBlue programme, USA

We discuss the financial implications of each scenario, such as enforcing breakage to reduce points liability, as well as, the implications these may have on overall customer engagement and experience.

Listen to the podcast below by Amanda Cromhout, CEO & Founder of Truth.