Predict your way to higher Marketing ROI’s
Ever wondered why so many of us Direct Marketing folks and CRM lovers are so confident in committing marketing spend to campaigns? It’s due to the fact that so many of the campaign responses are actually highly predictable.
I call it the science of marketing which typically is a discipline for creatives. Combine science and soul and you will have top class marketing results.
See this article posted on biz community and in Marketing Mix magazine.
I also enjoyed this article, I recently picked up from KERN.