About us – The Truth Team

Meet The Team

Amanda Cromhout

Amanda Cromhout

Founder & CEO of Truth
More about Amanda

Amanda is the founder & CEO of Truth. Amanda’s extensive experience in the field of loyalty & CRM has put Truth at the forefront of loyalty in South Africa. She spent many years at British Airways leading sales & marketing teams across UK, Africa, Middle East & Asia.

She has also spearheaded the Customer (CRM) division at Woolworths, where she led the department encompassing customer insights, research, customer strategy, loyalty/MySchool, direct marketing and financial services marketing.

Amanda is invited to speak, professionally, as a keynote speaker and thought-leader in her field, both in South Africa and internationally.

Ros Siddle

Ros Siddle

CRM & Loyalty Consultant
More about Ros

Ros, Truth’s Loyalty & CRM Consultant and Marketing Manager, joined the company from Woolworths in 2010. She has successfully developed and implemented loyalty solutions for many of Truth’s clients and heads up Truth’s Loyalty Lite product, a loyalty solution for small – medium sized businesses.

Ros also runs Truth’s training and development product, Customer Academy focusing on delivering loyalty & CRM workshops and online courses.

She holds a BA degree, majoring in Industrial Psychology, from Stellenbosch University.

Lauren Moore

Lauren Moore

Office Manager
More about Lauren

Lauren Moore is Truth’s Office Manager. Lauren joined Truth in 2015 and has experience within the marketing industry, specifically brand marketing. She holds a degree in Marketing Management from IMM.

Lauren helps the delivery of Truth’s Customer Academy, providing educational workshops and online courses for business individuals to learn about CRM and loyalty.

Lauren provides support function to our CEO, Amanda Cromhout and our team by managing the day-to-day office activities.


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