Loyalty Products

customer centric


Loyalty Lite

Loyalty Lite is an off-the-shelf, affordable loyalty solution for small to medium sized businesses. Loyalty Lite will help you meet the demands of your customers by rewarding them for their loyalty to your brand by being more relevant, thus keeping them coming back to your business.

Loyalty Lite allows you to track your customers spend behaviour and reward them accordingly. The platform also assists you to gather important customer data to better understand your customers buying behaviour and preference, which in turn enables you to send them more relevant and tailored communication.

Loyalty Lite can be stand-alone or fully integrated into your POS for the most optimal customer experience.

Loyalty Boutique

Loyalty Boutique is an exclusive benefits platform offering a bespoke loyalty solution for corporate brands in South Africa looking for a tailored service to retain, reward and incentivise loyal customers, employees and suppliers.

Loyalty Boutique is ideal for corporates or brands with or without a loyalty programme, who want to offer their members exclusive rewards & discounts at any number of leisure and travel locations, retailers and services.

Our carefully crafted selection of benefits, will allow you to deliver a superior customer experience by meeting your customers unique lifestyle needs.

Reward Reach

Reward Reach is a social media rewards platform, which rewards your loyal customers’ social media engagement with your brand and simultaneously using the power of social media data to increase sales.

Reward Reach has the ability to:

Change purchase behaviour through relevant and targeted messages and promotions.

Enable increased brand reach and ultimately reduce traditional marketing spend.

Enhance your loyalty programme proposition, resulting in deeper, enriched member engagement.

Reward Reach enables you to recognise the value of your customers acting as your brand ambassadors and reward them accordingly.

Truth Customer Academy

Truth’s Customer Academy is where we share our expertise and learnings in the fields of loyalty & CRM through various channels, such as the Truth Whitepaper series, internship & mentorship programmes, online courses, professional speaking events, client focused workshops & business networking sessions.

We incorporate compelling global and South African case studies to bring to life strategies and theories to help the industry simplify the relatively complex world of loyalty and CRM.

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