Amanda Cromhout discusses South African’s growing appetite for loyalty programmes with The Money Show’s Bruce Whitfield.

“Truth is a consultancy that specialises in loyalty programme development.

It recently released findings after questioning 27 446 respondents regarding loyalty programmes.

It found that more South Africans are using loyalty programmes than in 2015 with the biggest increase (13%) amongst those under 25 years of age.

Loyalty programme use is up by 9.5% among those with a household income less than R20 000 and up by 7% among men.

There is a 6% rise in the use of loyalty programmes among all South Africans.

According to the research, about 60% of all South African consumers younger than 25 used loyalty programmes in 2016.

What type of rewards do customers prefer?

Cash discounts, of course!”

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