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Truth CEO, Amanda Cromhout, discusses the Truth & BrandMapp Loyalty Whitepaper on Cape Talk standard

Amanda Cromhout featured as a guest on the Cape Talk ConsumerTalk radio show with Wendy Knowler & Pippa Hudson to discuss the latest South African Loyalty Landscape insights. Listen to the interview & read the full article below: CONSUMERTALK WITH WENDY KNOWLER Here’s what makes a loyalty rewards programme a must-have for consumers South Africans love a good loyalty rewards programme. The Clicks ClubCard emerged as the most used loyalty programme in the country. This is according to the South African Loyalty Landscape Whitepaper 2018 by loyalty consultancy firm Truth. The whitepaper aims to give the most comprehensive, annual snapshot of the loyalty programmes in SA. The top five most- used are from the following retail stores: Clicks ClubCard Pick ...

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Times Live article features Truth & BrandMapp Loyalty Whitepaper 2018/19 standard

Consumer journalist, Wendy Knowler, discusses findings from the latest South African Loyalty Landscape Whitepaper in an article published on Times Live on 30 October 2018. Full article: Men and women want different things when it comes to loyalty programme rewards When it comes to the benefits consumers want from a loyalty programme‚ the biggest differentiator is not race‚ income or age; it’s gender – by far. Men‚ in general‚ are far more interested in status rewards – such as the businessman striding through an airport sporting a backpack with a premium status miles card conspicuously attached – whereas women are more into free gifts‚ unexpected rewards and instant discounts at the till. The gender gap was highlighted at the launch ...

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75% of South Africans are using loyalty programmes standard

Pharmacy and beauty retail is leading the charge when it comes to loyalty programmes in South Africa. Clicks Clubcard has remained at the top as the most used loyalty programme at 72%, 12% points ahead of no.2, Pick n Pay Smart Shopper at 60%. Dis-Chem Benefit Programme ranks as the third most used programme – and together with Clicks shows that loyalty for pharmacy and beauty retail is strong. The results are the latest findings of the 2018/19 Truth and BrandMapp South African Loyalty Landscape Whitepaper, a comprehensive annual snapshot of the loyalty habits of 25,369 adults with a gross monthly household income of R10,000 or more. Loyalty usage has matured The total number of respondents using loyalty programmes is ...

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Truth features in Sunday Times Loyalty & Rewards supplement 2018 standard

Truth is proud to be featured in this year’s Sunday Times supplement: Rewards & Loyalty South Africa, released this week. The supplement covers an in-depth look into the South African loyalty landscape and the opinions of South Africa’s loyalty & CRM thought leaders. “Another reason behind changing customer demands has to do with the reality that “there is a great difference between loyalty programmes and customer loyalty. Customers are no longer just excited by receiving points, they want to feel that your brand promises are offered in a way that shows customers that you truly value them across every aspect of your brand, not just your loyalty programme.” Amanda Cromhout, CEO, Truth In this feature, we discuss the changing demands of ...

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Financial Mail Features Truth in the 2017 Rewards & Loyalty SA supplement standard

Truth is proud to be featured in this year’s Sunday Times | Financial Mail supplement: Rewards & Loyalty SA, which covers an in-depth look into the South African loyalty landscape and the opinions of South Africa’s loyalty & CRM thought leaders. In this feature, insights derived from our previous loyalty whitepapers (2015, 2016) are discussed. We also discuss trends, the importance of redemption rates and the impact that loyalty apps have on member engagement & usage.

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Times Live loyalty article features Truth Whitepaper standard

Times Live loyalty article: Loyalty cards surge as hard times bite People are going mad for loyalty programmes whose cash-back and discount benefits are helping to reduce the sting of hard times Data show that millions of consumers are using loyalty points to buy essentials such as groceries, prepaid electricity and fuel. Others save them up for treats such as a month-end bottle of whisky or a holiday. The Truth Customer Loyalty White Paper of 2016 shows that consumer demand for loyalty programmes is increasing at 6% a year, with economically active people belonging to an average of 4.6 programmes. Loyalty-programme usage in the younger segment is growing at double the average rate across all ages. In 2016, 60% of ...

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Business Day loyalty feature refers to Truth on rewards redemption standard

Business Day loyalty article: Loyalty schemes used for everything from paying for dates to buying vital meds Millions of South Africans have come to depend heavily on loyalty programmes‚ many using their points to buy essentials — groceries‚ pre-paid electricity and fuel — while others save them for spoils such as a month-end bottle of whiskey or an overseas holiday. Angela Chandler of Milnerton saves all her loyalty points every year for a very specific purpose — attending the Up the Creek music festival on the Breede River in January with her husband. “My Makro points buy the booze and any camping gear we need; our food is paid for with Smart Shopper and SuperSpar points‚ and my Clicks Clubcard ...

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