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Times Live loyalty article features Truth Whitepaper standard

Times Live loyalty article: Loyalty cards surge as hard times bite People are going mad for loyalty programmes whose cash-back and discount benefits are helping to reduce the sting of hard times Data show that millions of consumers are using loyalty points to buy essentials such as groceries, prepaid electricity and fuel. Others save them up for treats such as a month-end bottle of whisky or a holiday. The Truth Customer Loyalty White Paper of 2016 shows that consumer demand for loyalty programmes is increasing at 6% a year, with economically active people belonging to an average of 4.6 programmes. Loyalty-programme usage in the younger segment is growing at double the average rate across all ages. In 2016, 60% of ...

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Business Day loyalty feature refers to Truth on rewards redemption standard

Business Day loyalty article: Loyalty schemes used for everything from paying for dates to buying vital meds Millions of South Africans have come to depend heavily on loyalty programmes‚ many using their points to buy essentials — groceries‚ pre-paid electricity and fuel — while others save them for spoils such as a month-end bottle of whiskey or an overseas holiday. Angela Chandler of Milnerton saves all her loyalty points every year for a very specific purpose — attending the Up the Creek music festival on the Breede River in January with her husband. “My Makro points buy the booze and any camping gear we need; our food is paid for with Smart Shopper and SuperSpar points‚ and my Clicks Clubcard ...

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Tech Financials features the Truth Whitepaper & CEO, Amanda Cromhout standard

Times are financially tough for many South Africans, making special offers and opportunities to save more appealing than ever. So why is it that SA’s ‘big four’ retail banks are sitting with more than R2 billion in unspent loyalty points? Surely the discounts redeemable through these points should be sought after as consumers attempt to make hard-earned money go further? The financial services industry, specifically the big four banks, have offered loyalty programmes for a number of years now and have acquired important customer transactional data in the process. But is this data being analysed effectively to create balanced loyalty programmes that are simple to understand, relevant and differentiated? Banks initially designed loyalty to be first in customer’s wallet Loyalty ...

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South Africans love their loyalty programmes, interview with Bruce Whitfield standard

Amanda Cromhout discusses South African’s growing appetite for loyalty programmes with The Money Show’s Bruce Whitfield. “Truth is a consultancy that specialises in loyalty programme development. It recently released findings after questioning 27 446 respondents regarding loyalty programmes. It found that more South Africans are using loyalty programmes than in 2015 with the biggest increase (13%) amongst those under 25 years of age. Loyalty programme use is up by 9.5% among those with a household income less than R20 000 and up by 7% among men. There is a 6% rise in the use of loyalty programmes among all South Africans. According to the research, about 60% of all South African consumers younger than 25 used loyalty programmes in 2016. What ...

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Business Live features the Truth Loyalty Whitepaper standard

Amanda Cromhout, founder and CEO of Truth, said SA there had been rapid growth in loyalty programmes available to customers in SA across almost every industry sector. “More recently we’ve seen a number of brands really up their loyalty game in terms of innovation and designing offerings that their customers really want. The figures reflect this because now customers actually experience tangible benefits,” she said. In banking, FNB’s eBucks programme was the most used, followed by Absa’s Rewards, Standard Bank’s UCount and Nedbank’s Greenbacks. Other insights in the report included the types of rewards customers preferred. Cash ranked first while referring a friend to gain access to a reward was ranked as the least desirable. Pick n Pay CEO Richard ...

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Supermarket Retailer unpacks SA’s most popular programmes standard

Pick n Pay’s Smart Shopper is by far the most used loyalty programme in SA with Clicks’ ClubCard and Woolworths’ WRewards coming in at second and third place. This is according to the 2016 Truth Loyalty Whitepaper, a report on the current state of loyalty in SA. Of the 27,446 respondents who were surveyed, 71% said they belonged to the Smart Shopper programme while 62% said they had a ClubCard. Edgars’ Thank U, which ranked at second place in 2015 fell to fourth place, with only 46% of respondents stating they were part of the programme. Amanda Cromhout, founder and CEO of Truth, said SA there had been rapid growth in loyalty programmes available to customers in SA across almost ...

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Bizcommunity features the second edition of the Truth Loyalty Whitepaper standard

The true extent of the value that companies can derive from data is still being explored. However, customer data that enables brands to target consumers on a more individual level gives those brands an immeasurable advantage through increased relevance and minimised risk. As a result, companies have started to move away from the traditional points-based loyalty model as the key indicator of a loyalty programme’s value. Sonja Fourie, head of ABSA Rewards and VAS explains, “Loyalty in South Africa is following the global trend of moving away from pure rewards, earn-and-burn programmes to personal and personalised interactions that stretch further than just name personalisation in emails towards big-data analysis of individual consumer behaviours and needs and the subsequent addressing of ...

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Pick n Pay’s loyalty programme ranked SA’s most popular by FastMoving standard

Pick n Pay’s Smart Shopper is by far the most used loyalty programme in SA with Clicks’ ClubCard and Woolworths’ WRewards coming in at second and third place. This is according to the 2016 Truth Loyalty Whitepaper, a report on the current state of loyalty in SA. Of the 27,446 respondents who were surveyed, 71% said they belonged to the Smart Shopper programme while 62% said they had a ClubCardEdgars’ Thank U, which ranked at second place in 2015 fell to fourth place, with only 46% of respondents stating they were part of the programme. Read the full article here.

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