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South Africans love their loyalty programmes, interview with Bruce Whitfield standard

Amanda Cromhout discusses South African’s growing appetite for loyalty programmes with The Money Show’s Bruce Whitfield. “Truth is a consultancy that specialises in loyalty programme development. It recently released findings after questioning 27 446 respondents regarding loyalty programmes. It found that more South Africans are using loyalty programmes than in 2015 with the biggest increase (13%) amongst those under 25 years of age. Loyalty programme use is up by 9.5% among those with a household income less than R20 000 and up by 7% among men. There is a 6% rise in the use of loyalty programmes among all South Africans. According to the research, about 60% of all South African consumers younger than 25 used loyalty programmes in 2016. What ...

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Business Live features the Truth Loyalty Whitepaper standard

Amanda Cromhout, founder and CEO of Truth, said SA there had been rapid growth in loyalty programmes available to customers in SA across almost every industry sector. “More recently we’ve seen a number of brands really up their loyalty game in terms of innovation and designing offerings that their customers really want. The figures reflect this because now customers actually experience tangible benefits,” she said. In banking, FNB’s eBucks programme was the most used, followed by Absa’s Rewards, Standard Bank’s UCount and Nedbank’s Greenbacks. Other insights in the report included the types of rewards customers preferred. Cash ranked first while referring a friend to gain access to a reward was ranked as the least desirable. Pick n Pay CEO Richard ...

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Supermarket Retailer unpacks SA’s most popular programmes standard

Pick n Pay’s Smart Shopper is by far the most used loyalty programme in SA with Clicks’ ClubCard and Woolworths’ WRewards coming in at second and third place. This is according to the 2016 Truth Loyalty Whitepaper, a report on the current state of loyalty in SA. Of the 27,446 respondents who were surveyed, 71% said they belonged to the Smart Shopper programme while 62% said they had a ClubCard. Edgars’ Thank U, which ranked at second place in 2015 fell to fourth place, with only 46% of respondents stating they were part of the programme. Amanda Cromhout, founder and CEO of Truth, said SA there had been rapid growth in loyalty programmes available to customers in SA across almost ...

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Bizcommunity features the second edition of the Truth Loyalty Whitepaper standard

The true extent of the value that companies can derive from data is still being explored. However, customer data that enables brands to target consumers on a more individual level gives those brands an immeasurable advantage through increased relevance and minimised risk. As a result, companies have started to move away from the traditional points-based loyalty model as the key indicator of a loyalty programme’s value. Sonja Fourie, head of ABSA Rewards and VAS explains, “Loyalty in South Africa is following the global trend of moving away from pure rewards, earn-and-burn programmes to personal and personalised interactions that stretch further than just name personalisation in emails towards big-data analysis of individual consumer behaviours and needs and the subsequent addressing of ...

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Pick n Pay’s loyalty programme ranked SA’s most popular by FastMoving standard

Pick n Pay’s Smart Shopper is by far the most used loyalty programme in SA with Clicks’ ClubCard and Woolworths’ WRewards coming in at second and third place. This is according to the 2016 Truth Loyalty Whitepaper, a report on the current state of loyalty in SA. Of the 27,446 respondents who were surveyed, 71% said they belonged to the Smart Shopper programme while 62% said they had a ClubCardEdgars’ Thank U, which ranked at second place in 2015 fell to fourth place, with only 46% of respondents stating they were part of the programme. Read the full article here.

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The second edition of the Truth Loyalty Whitepaper features on The Marketing Site standard

The true extent of the value that companies can derive from data is still being explored. But customer data that enables brands to target consumers on a more individual level gives those brands an immeasurable advantage through increased relevance and minimized risk. As a result, companies have started to move away from the traditional points-based loyalty model as the key indicator of a loyalty programme’s value. Sonja Fourie, Head of ABSA Rewards and VAS explains, “Loyalty in SA is following the global trend of moving away from pure rewards, earn-and-burn programmes to personal and personalised interactions that stretch further than just name personalisation in emails towards big-data analysis of individual consumer behaviours and needs and the subsequent addressing of those ...

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Insurance Gateway explores the increasing use of loyalty programmes by younger consumers standard

South Africa is a young nation – around 66% of the population is below the age of 35. Brands would therefore be remiss to ignore their unique wants and needs. According to the 2016 Truth Loyalty Whitepaper – a collaboration between Truth and WhyFive – positive strides have in fact been made with loyalty programme usage for respondents under the age of 25 showing growth of 13%. This indicates that loyalty programme usage in the younger segment is increasing at double the average growth across all ages – with 60% of all consumers under the age of 25 using loyalty programmes in 2016. Read the full story here.

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Loyalty programmes hit youth sweet spot by IT-online standard

More and more South Africans are using loyalty programmes than in 2015 and the biggest growth (at 13%) can be seen among the younger population (under 25 years of age), among those with a household income of R20,000 or less (up 9.5%) and among men (up 7%). This is according to the second edition of the 2016 Truth Loyalty Whitepaper, the most comprehensive snapshot of the current state of loyalty in South Africa. South Africa has seen rapid growth of loyalty programmes available to customers across almost every industry sector. So the 6% growth in customers who say they are using loyalty programmes more than they did in 2015 is perhaps not surprising. Click here for the full article.

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