Whitepapers

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Download Truth’s Consumer Loyalty Behaviour In South Africa

The second edition of the Truth Loyalty Whitepaper, released in October 2016, explores changing consumer attitudes towards loyalty programmes. We compare the results of last year’s Brandmapp survey explored in our first whitepaper released in March this year. We have also combined the research findings with global loyalty trends and feature first hand insights from industry leaders in South Africa.

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Current State of Loyalty in South Africa - Truth.co.za

Download Truth’s Current State of Loyalty in South Africa

The first edition of the Truth Loyalty Whitepaper, released in January 2016, explores consumer attitudes towards loyalty programmes and factors influencing loyalty programme usage in the South African market place. Furthermore, it unpacks how these attitudes influence how companies or brands should re-think their approach to developing customer loyalty programmes.

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