Whitepapers

Download Truth Loyalty Whitepaper 2017

The third edition of the Truth Loyalty Whitepaper, released in October 2017, explores the expansion of loyalty programmes, both internationally and within the South African landscape. This year’s whitepaper compares the new 2017 data with the results of both the 2015 and 2016 BrandMapp surveys, in an effort to analyse trends and get perspective of how the loyalty industry is changing and evolving over time.
We have combined our research findings with global loyalty case studies and feature first hand insights from industry leaders in South Africa including Vida e Caffè & eBucks.

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whitepaper-book-2

Download Truth Loyalty Whitepaper 2016

The second edition of the Truth Loyalty Whitepaper, released in October 2016, explores changing consumer attitudes towards loyalty programmes. We compare the results of last year’s Brandmapp survey explored in our first whitepaper released in March this year. We have also combined the research findings with global loyalty trends and feature first hand insights from industry leaders in South Africa.

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Current State of Loyalty in South Africa - Truth.co.za

Download Truth Loyalty Whitepaper 2015

The first edition of the Truth Loyalty Whitepaper explores consumer attitudes towards loyalty programmes and factors influencing loyalty programme usage in the South African market place. Furthermore, it unpacks how these attitudes influence how companies or brands should re-think their approach to developing customer loyalty programmes.

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