Omni-channel and online retail specialists, Emerce Commerce, has acquired a 51% stake in Truth. By placing the customer at the heart of ecommerce, Emerce Commerce can now offer a seamless solution to clients looking to increase online lead generation and ecommerce revenues through an unprecedented understanding of the customer.

Engagement with the customer has become the critical skill to master in an increasingly complex retail environment. This is even more relevant in the online world. Only by truly knowing the customer can brands provide a relevant and personalised online shopping experience that leads to increased visitor engagement and increased conversion rates. Our parent company, Emerce Commerce, is taking knowing the customer very seriously, in a move that places them in a unique position to provide ecommerce solutions which are directly tailored to the customer.

“Typically when considering ecommerce most organisations start from a point of technology instead of starting with the customer. To be customer-centric, systems architecture needs to be built around serving the customer – not serving the existing internal structure of the business, such as the product or the business channels,” says Amanda Cromhout, founder of Truth and CEO of both Emerce Commerce and Truth.

She continues, “This dynamic new partnership means that together we can help our clients empower every aspect of the business to think customer first – and by doing this, eliminate the internal constraints that legacy systems are built around. It’s about having the edge over your competitors because you’re really connecting with your customers on a whole new level”.

Experts in ecommerce, Emerce Commerce, is wholly committed to aligning omni-channel strategies with its clients’ broader customer-centric strategies in order to achieve real commercial results. This partnership also means that Truth can draw on a stronger ecommerce foundation to better serve clients operating in the online space when delivering some of Truths core offerings such as customer centricity, customer insights, customer-led engagement and of course loyalty programme design and development.

CTO for Emerce Commerce – and former CTO of Kalahari.com – Matt Roux works hand-in-hand with the executive team to identify the most cutting-edge ecommerce opportunities and match technology platforms and development teams to customer needs. He says, “Having Truth in our armory to build ecommerce from a true customer approach is a phenomenal development in our business and we look forward to long-term, sustainable successes for our clients.”

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 About Emerce Commerce?

601ee3cb-3643-48e0-b5ff-6e7eedf4bbe4Emerce Commerce is an ecommerce and online shopping development business. The Emerce Commerce team brings years of ecommerce retailing strategy and omni-channel experience, with blue-chip retailers. Under the leadership of CEO, Amanda Cromhout and Matt Roux, Chief Technology Officer, the company offers services from ecommerce strategy, through to the entire technology build and forges ongoing online partnerships to drive strong commercial results.

For more information visit www.emercecommerce.com follow us on Twitter @emercecommerce; or contact us on 0827977441 / amanda@emercecommerce.com